Alcohol Ads

It is funny that my teacher assigned my class to talk about emotional appeals in ads and media, because my roomate and I talked about this just last week. My roomate was teaching the gospel doctrine class about how satan can use ads etc. to influence us. We focused on alcohol ads. Don't get me wrong emotional appeal in the media is usually a good thing, but i feel that the emotional appeals that alcohol companies use are dishonest and misleading. We found one ad that showed a girl who was nerdy and an outcast, then it showed her with a particular brand of alcohol beautiful and carefree. This tells the audience that if you drink this alcohol then you will be like the girl in the ad. Alcohol companies also like to associate romance with consumption of alcohol. They put a beautiful girl and a hot guy and have them advertise their product. I dont like these types of ads because they let people see that drinking will make you hot or guys like you. I feel that with something that can cause you harm like alcohol, the ads should not portray something false.