Axe Products

I think that the Axe product comercials are really funny. They always show a sort of nerdy boy put on axe cologne, or deodorant and then they walk outside and get attacked by good looking girls. This appeals to the audience by humor, and showing them what they could have if they used this certain product. Axe's claim is they drive women crazy. This may not be the case with all boys that wear axe, but I think that they are smart to appeal to hormone crazy boys that want the girls to like them. These comercials always make me laugh inside. And they use emotional appeal.