LIVESTRONG rhetoric

Lance Armstrong's LIVESTRONG Collection and Nike together used rhetoric in a recent ad. In this month's edition of "Lucky" magazine there is a LIVESTRONG ad. In it are 13 celebrities wearing live strong clothing, next to the picture of these famous men and women is an explanation. It states that absolutely 100% of Nike's profits from the entire LIVESTRONG Collection go to the Lance Armstrong Foundation. This is a very smart move for Nike, it emotionally affects the consumer (the charity that it benefitted if you buy this product), and the presence of the celebrities adds (many people want to look and act like the famous), everything about this ad appeals to the consumer!