Rhetoric in Lunesta Ad

Lunesta, a sleeping pill, uses rhetoric in its ads also. In "LUCKY" magazine, Lunesta has an ad that bashes other companies. This is Lunesta's way of using rhetoric to get consumer's attention. In the ad it shows a lady trying to sleep, she is restless and looks angry, there is a caption above this picture that reads, "If you are not getting a full night's sleep with Ambien", next to this picture is a picture of the same lady sleeping looking peaceful and perfect with the caption, "Try Lunesta to help you sleep through the night". Lunesta uses rhetoric to make there produt look better than its competitors.